Farah Khan believes in the essential interconnectedness of humanity and the spirit of the universe. We are all a part of each other’s lives, we are a collective swell and surge of energy, and we have so much to teach and learn from one another. It is in our very nature to take care of each other, it is what makes us human and it is what gives us purpose. This sense of community, coming together of varied cultures and traditions, holding on to and holding up those we love — is the heart and soul of the brand.

Help is always there when you least expect it, kindness is to be found in the unlikeliest places. When we reach out a hand to someone, they reach inside us to touch the very core of us. We recognize the power and transformation of this, and the ability and responsibility that every one of us carries. As a company, we want to give back much more than we take, to support the bravery and resilience that exists all around us, and be part of the change we want to see.

Ethics is one of the four pillars of the brand, the very foundation upon which the company is built, and it speaks to our commitment to creating with a conscience. Through ethical responsibility, environmental accountability, human rights, and fair working conditions, we pledge to do our part in making the planet a kinder, more compassionate, and more connected place. The way it perhaps once was, and the way it was always meant to be.